4月 25th, 2008
google AdSense测试移动广告
与推出显示广告的移动网站时， Google （纳斯达克股票代码： goog ）加入雅虎，美国在线， MSN和东道国的利基球员纷纷对明年前在互动广告。
Google已经开始销售移动文字广告通过其每次点击成本AdSense计划，现在是扩大提供内容相关的图形横额，格式调整，以适应内部制约的移动浏览器。
“形象的广告真的是有吸引力的品牌广告客户， ”桑杰agarwal ，移动广告与Google的工程师说，在视频产品的描述。 “我们希望给他们的灵活性，要么选择一个文本格式或图片格式” 。
与越来越多的运营商转向扁平率数据的计划和新的智能手机能够执行更多的功能，传统的计算机， Google已近来福传的前景对于移动网络。
相关文章
移动用户无法逃避的广告
Google公司的CEO看好移动互联网广告
将移动浏览器就赶上？
调查发现，这些并不是用户不说十分
漫漫长路，以良好的手机应用程序
更多的故事，关于这一主题的：
今天的市场仍然是新生，但最近的研究表明移动设备浏览器的部署将大幅成长，在未来五年内，即使消费者使用的新功能仍然不明朗。
不过，苹果的（纳斯达克交易代码： AAPL ）的注意：这些并不是我们表明，随着一个像样的屏幕尺寸和直观的导航，美国消费者将使用手机的活动以外的其他通话和短信。 Google是希望的努力，如自己的Android公司主动将导致新一代的手持设备，帮助移动网络不辜负其承诺。
流动广告，尤其是拥有大量的承诺，至少据业界观察家。
JupiterResearch分析师尼尔斯特罗瑟同意Google的说法移动显示广告有一个较高的点击率超过网站上展示广告。点击率5 ％至6 ％ ，为移动广告是常见的，斯特罗瑟说，而3 ％ clickthough率为在线显示广告是非常高的。
部分的成功为移动的广告可能涉及到的新颖形式，斯特罗瑟建议。随着人们越来越习惯于看广告，移动网页，点击率会有所下降，论据云。
正如大小的消费者市场可达通过移动广告是小，但越来越多，所以也是比例的广告客户的杠杆作用中等。
在过去的一年里，木星估计，少于上就有五分之一的所有公司创造任何类型的流动广告。该公司的项目，在未来的一年， 34 ％的广告将在移动设备上，但这些，更将参与在一些种短信运动比搜索或显示广告。
而“一些较大的品牌，已取得了一些严重的承诺，向移动， ” strather说，这种趋势广告客户之间的是使移动的一个缩影累计数字预算，或治疗的移动广告作为一个实验费用。
“很少有公司在广告方面取得了移动一个独立的项目就行项目的财政预算案， ”斯特罗瑟告诉internetnews.com 。
为广告客户，力学Google的展示广告为移动工作在一个类似的时装横幅广告在网路上，与数调整，为移动中。广告客户提交他们的形象广告给Google ，然后将它们放在出版商参加在Google的移动内容的广告联播网，并优化了他们的网站，为移动浏览器。
Google将广告客户提供广告大小四，从其中选择，没有一个文件大小大于3千字节。该公司正试图保持档案大小小，使广告不过于缓慢负荷的时候，移动网页， agarwal说。速度变慢，已被一个共同的投诉，指的经验，浏览网页对移动设备。
Google还表示，它将只展示一个广告显示每页。
With the launch of display ads for mobile Web sites, Google (NASDAQ: GOOG) joins Yahoo, AOL, MSN and a host of niche players scrambling toward the next frontier in interactive advertising.
Google has already been selling mobile text ads through its cost-per-click AdSense program, which it is now expanding to offer contextually targeted graphical banners, formatted to fit within the constraints of the mobile browser.
"Image ads are really attractive to brand advertisers," Sanjay Agarwal, a mobile ad engineer with Google, said in a video describing the product. "We want to give them the flexibility of either choosing a text format or an image format."
With more carriers moving to flat-rate data plans and new smartphones able to perform more functions of the traditional computer, Google has lately been evangelizing the prospects for the mobile Web.
For more stories on this topic:
Today’s market is still nascent, but recent research has suggested that mobile browser deployment will grow dramatically over the next five years, even if consumer usage of the new capabilities remains uncertain.
Nevertheless, Apple’s (NASDAQ: AAPL) iPhone has shown that with a decent screen size and intuitive navigation, U.S. consumers will use their phones for activities other than talk and text messaging. Google is hoping that efforts such as its own Android initiative will lead to a new generation of handheld devices that help the mobile Web live up to its promise.
Mobile advertising in particular holds a great deal of promise, at least according to industry watchers.
JupiterResearch analyst Neal Strother concurs with Google’s claim that mobile display ads have a higher clickthrough rate than Web display ads. A clickthrough rate of 5 percent to 6 percent for mobile ads is common, Strother said, whereas a 3 percent clickthough rate for online display ads is very high.
Part of that success for mobile ads could relate to the novelty of the format, Strother suggested. As people grow more accustomed to seeing ads on mobile Web pages, clickthroughs will decline, the argument goes.
Just as the size of the consumer segment reachable through mobile ads is small, but growing, so too is the proportion of advertisers leveraging the medium.
Over the past year, Jupiter estimates that fewer than one-fifth of all companies created any type of mobile advertising. The firm projects that in the next year, 34 percent will be advertising on mobile devices, but of those, more will engage in some kind of texting campaign than search or display advertising.
While "some of the bigger brands have made some serious commitments to mobile," Strather said that the tendency among advertisers is to make mobile a microcosm of an aggregate digital budget, or to treat mobile advertising as an experimental expense.
"Very few companies on the advertising side have made mobile a standalone item on a line-item budget," Strother told InternetNews.com.
For advertisers, the mechanics of Google’s display ads for mobile work in a similar fashion as banner ads on the Web, with a few tweaks for the mobile medium. Advertisers submit their image ads to Google, which will then place them on publishers who participate in Google’s mobile content ad network and have optimized their sites for the mobile browser.
Google will offer advertisers four ad sizes from which to choose, none with a file size larger than 3 kilobytes. The company is trying to keep file sizes small, so that the ads do not unduly slow the load times of mobile Web pages, Agarwal said. Slow speeds have been a common complaint about the experience of browsing the Web on a mobile device.
Google also said it will only show one display ad per page.
随机日志
